I teach small biz owners how to do better marketing… consistently.
I believe that great marketing can change the world.
I’m an ex-corporate marketer turned small business owner (x 2️⃣!), podcast host 🎧, and leader of the best dang community of small biz owners ever (truly) 💛
In 2017, I left my corporate role as a marketing director and opened up a small paper goods business. It’s been a wonderfully messy, winding road, but these days I:
own two product-based businesses (Good Sheila + Station 7)
host a podcast (Making Good)
lead a membership community of incredible small business owners (Making Good Happen)
teach small business owners how to effectively market their businesses
Through all of this, I combine two of my great loves — my love of (and expertise in) marketing and the magic of small business.
My values come first.
GIVING BACK
We want our business wins to be wins for the world. Through our 5% for Good program, Good Sheila and Station 7 donate 5% of our profits to a cause we love. In Making Good Happen, we plant a tree for every big task a member gets done in a work session 🌲. This money goes to organizations supporting racial justice, protecting the earth, mental health awareness, animal welfare and LGBTQIA+ causes.
SPEAK UP
We won’t be silent about the things that matter. We stand for building an anti-racist world, for LGBTQIA+ equality, for women’s rights, and for the empowerment of all marginalized communities. We welcome people of all races, genders and abilities here.
SPREAD KINDNESS
We know that small acts of kindness add up, and create ripple effects of good in the world. In our customer service, people- managing, community engagement and other business operations, we will be kind.
SPEND INTENTIONALLY
We believe that every dollar we spend is a vote for the world we want. So, we do our best to spend our money with businesses who have responsible environmental practices and have values aligned with ours. Where possible, we aim to spend with small businesses, local businesses, and businesses owned by marginalized communities.
REDUCE IMPACT ON EARTH
As product-based businesses, there are environmental impacts of our work. We are in the process of evaluating each step of our production, packaging and shipping practices to minimize environmental impact and make eco-friendly decisions.